#Hustle – video campaign

#Hustle project started with the idea to create a simple yet valuable
message for social media. Being a bootstrapped production, I did everything –
starting from the concept and idea outline, to shooting and editing and even
video SEO and YouTube optimisation.
The client wanted to establish the standard with recognizable look and unique
content. He needed a template, a format that would allow him to deliver the
message with cinematic visuals in short videos.
Production needed to be fast too, so I developed the model where these videos
could be delivered within one working day by one videographer with a minimal
budget. It was an interesting challenge to meet client’s expectations within a very
short timeline. The standard I created together with some documentation now
allows my client to hire freelancers and with no hustle get the result he wants.
Here are the


  • one man crew