The code of the extraordinary mind – promo video

The Code of the Extraordinary Mind is a book by Mindvalley’s CEO, Vishen
Lakhiani. It explains ways to break people free from the shackles of an ordinary
life. It stands for a belief that everything we know about the world is shaped by
conditioning and habit.
In this project I was a creative director for the launch, this is an example of a
teaser video for a social media campaign aimed at lead generation (collecting
preorders for the book).

Roles

  • Creative director
  • Motion designer